methodologies
Punto de Fuga counts on research in which "words and numbers go hand in hand"
THE INTEGRATION OF QUALITATIVE AND QUANTITATIVE METHODOLOGIES
our qualitative
Uses innovative techniques:
- EPSY
- Opposing groups
- Creative cores for innovation and creativity (N.C.I.)
As well as other methodologies:
- Focus groups
- In-depth interviews
- Ethnographic interviews
- Family interviews
- Anthropological observation
- Creative groups
- Sensor groups
